DealShare - Senior Manager - Digital MarketingSAVE

Marketing Executive

DealShare - Senior Manager - Digital MarketingSAVE

Marketing Executive
Posted 2 weeks ago


Roles And Responsibilities
• Own and drive customer acquisition via performance marketing channels for multiple geographies across the country working with in-house teams responsible for driving revenue and growth.
• Strategize, implement, and actively manage campaigns across Search, Social, Display, Affiliates, and other digital channels.
• Experiment with a lot of creatives (static and video) and messaging and optimize the campaigns, the primary target is to increase the reach and minimize the CAC
• Work on yearly, quarterly, and monthly media plans with the brand managers and internal teams. - Ensuring targets are achieved for the same.
• Measure all campaigns effectively and report on weekly/monthly basis
• Identify and connect with publishers to run CPA, CPL campaigns for high levels of relevant traffic
• Create SOP's, best practices, and assist in developing process documents
• Explore new mass market channels and think from a growth hacker's mindset, for frugal new user acquisition
• Work on evaluating the best standard practice and work towards making a playbook for mass market user acquisition
• Manage & improve organic traffic through good SEO work
• Optimize campaigns ongoing with defined CPT & ROAS benchmarks
• Make periodic reviews to teams and internal stakeholders.

Skills & Competencies
• Minimum 4-5 years of digital marketing experience with a focus on customer acquisition.
• Fluent in Google AdWords, Facebook ads, Google Analytics. (certifications preferred).
• Demonstrated ability to develop new advertising and campaign strategies that increase performance over time.
• Strong analytical background with a bias for developing data-driven solutions
• Experience of analytics tools like Clevertap, ability to work with basic SQL queries will be an advantage
• A strong leader having managed high-performance teams and collaborated with cross-functional team members and agencies



Job details

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838login Registered for 1+ year Last online 1 year ago

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