Key Responsibilities

Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display

advertising

Building and maintaining our social media presence across all digital channels

Measuring and reporting on the performance of digital marketing campaigns against goals (ROI and

KPIs)

Identifying trends and insights, and optimizing spend and performance based on the insights

Brainstorming new and creative growth strategies

Collaborating with internal teams to create landing pages and optimizing user experience

Utilizing strong analytical ability to evaluate end-to-end customer experience across multiple

channels and customer touch points

Instrumenting conversion points and optimizing user funnels

Driving collaborations for business growth

Evaluating emerging technologies. Providing thought leadership and perspective for adoption where appropriate.

Skills Required: Should have good written communication, research, team building skills.

Education, Expertise Experience

Ability to drive marketing campaigns- end to end

An eye for detail

Coordination with cross functional teams to drive results

Lead generation develop and implement campaigns for traffic leads

Develop and maintain a network of relationships with key stakeholders

Market research and competitor mapping for better positioning of services

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