Job highlights
Identified by Google from the original job post
Qualifications
WRITING NEEDS: Strong writing skills are required for all aspects of communication for the college, both internal and external constituents
Bachelor's Degree related to marketing or communications is required or relevant experience
Ability to multi-task
Excellent writing skills
Leadership and teamwork skills
Adobe Suite editing products (Photoshop, Lightroom, InDesign, etc.)
Video Editors
Website Platforms
Languages: HTML, CSS, PHP, JavaScript, SQL
Responsibilities
The Marketing Director position at Bethany will be responsible for collaborating, managing, and working with the marketing team and the campus on digital and print needs
The primary direction of the role will be to fulfill marketing needs across social media, website, print, video, and more for Enrollment, Advancement, and the broader Bethany campus
This position will also oversee the college’s brand, public relations, and overall internal and external communication
RESPONSIBILITIES: Include working collaboratively with campus leaders to create and implement comprehensive marketing strategies and materials that include digital platforms with a focused approach for enrollment and advancement
Messiah Coordinator for administrative aspects of the Messiah performance at Bethany, including but not limited to organization, scheduling, communication, and promotion
CRISIS MANAGEMENT: Work closely with campus staff on communication during a crisis
Serve as campus public relations liaison during any type of crisis, along with the leaders of the campus and the greater Lindsborg community
Maintain oversight on all current social platforms and create a social media plan for the campus community that includes branding, photo, video, and graphic content
Work with campus leaders on platforms such as YouTube, Instagram, X, Facebook, and TikTok
Oversee day-to-day management of campaigns and ensure brand consistency across campus
Collaborate with Bethany departments on strategies to advertise, communicate, and promote Bethany to a variety of demographics, including prospective, current, and alumni students, friends of the college, donors, and other constituents
Utilize AI trends to increase marketing efficiency
Regularly lead, shoot, and create video and photo content for Bethany College’s social channels and other uses for digital marketing
Manage all photo archives and galleries for the campus
Cleary and accurately manage communications, both internal and external, through a variety of platforms, including email, hard-copy newspapers, and other various platforms
Serve as Bethany’s webmaster
Monitor website and social media analytics and make changes as appropriate to increase views and engagement
Ensure ADA compliance on all aspects of Bethany’s digital footprint
Manage budget for overall campus engagement through advertisements, social boosts, and external digital and hard copy public relations
Manage all Livestream events for the campus utilizing a variety of platforms, including YouTube and YouTube Studio
Job description
Job Description

Job Description

DIRECTOR OF MARKETING

The Marketing Director position at Bethany will be responsible for collaborating, managing, and working with the marketing team and the campus on digital and print needs. The primary direction of the role will be to fulfill marketing needs across social media, website, print, video, and more for Enrollment, Advancement, and the broader Bethany campus. This position will also oversee the college’s brand, public relations, and overall internal and external communication.

RESPONSIBILITIES: Include working collaboratively with campus leaders to create and implement comprehensive marketing strategies and materials that include digital platforms with a focused approach for enrollment and advancement. Messiah Coordinator for administrative aspects of the Messiah performance at Bethany, including but not limited to organization, scheduling, communication, and promotion.

WRITING NEEDS: Strong writing skills are required for all aspects of communication for the college, both internal and external constituents.

CRISIS MANAGEMENT: Work closely with campus staff on communication during a crisis. Serve as campus public relations liaison during any type of crisis, along with the leaders of the campus and the greater Lindsborg community.

Description
• Maintain oversight on all current social platforms and create a social media plan for the campus community that includes branding, photo, video, and graphic content. Work with campus leaders on platforms such as YouTube, Instagram, X, Facebook, and TikTok.
• Oversee day-to-day management of campaigns and ensure brand consistency across campus.
• Collaborate with Bethany departments on strategies to advertise, communicate, and promote Bethany to a variety of demographics, including prospective, current, and alumni students, friends of the college, donors, and other constituents.
• Utilize AI trends to increase marketing efficiency.
• Regularly lead, shoot, and create video and photo content for Bethany College’s social channels and other uses for digital marketing. Manage all photo archives and galleries for the campus.
• Cleary and accurately manage communications, both internal and external, through a variety of platforms, including email, hard-copy newspapers, and other various platforms.
• Serve as Bethany’s webmaster. Monitor website and social media analytics and make changes as appropriate to increase views and engagement. Ensure ADA compliance on all aspects of Bethany’s digital footprint.
• Manage budget for overall campus engagement through advertisements, social boosts, and external digital and hard copy public relations.
• Manage all Livestream events for the campus utilizing a variety of platforms, including YouTube and YouTube Studio.

Qualifications
• Bachelor's Degree related to marketing or communications is required or relevant experience
• Ability to multi-task
• Excellent writing skills
• Leadership and teamwork skills
• Experience in:
• Adobe Suite editing products (Photoshop, Lightroom, InDesign, etc.)
• Video Editors
• Website Platforms
• Languages: HTML, CSS, PHP, JavaScript, SQL

Bethany College provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Bethany College complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.