Facebook Specialist- Digital Marketing Gurugram

Job Description

Responsibilities
• Creating and executing a strong performance marketing strategy & execution plan
• Developing and managing digital prospecting and remarketing campaigns
• Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
• Ensuring successful planning, execution, optimization for key traffic KPIs via paid channels
• Identifying and testing new channels to continue to meet or exceed established critical metrics
• Working closely with the management to share funnel conversion improvement ideas, feedback & present results.
• Hands on execution on paid platforms like Facebook, Instagram, google AdWords, retargeting, etc

Requirements
• You have prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including PPC, SEO, social media and other digital channels.
• Experience with a D2C consumer goods brand is plus
• You have solid expertise in campaign and channel analysis and reporting, including Google Analytics experience.
• You possess excellent analytical skills and leverage data, metric, analytics and consumer behaviour trends to drive actionable insights & recommendations.
• You are open minded, curious and a strong problem solver.
• 2+ years of experience in performance marketing (only) roles